From Tradition to Togetherness: Celebrating Hong Kong’s Dragon Boat Festival 🚣♂️
The paddles are hitting the water, the crowds are gathering, and the harbourfront is alive again. This year, Swire Coca-Cola HK is proud to be the Official Beverage Sponsor of the 2026 Sun Life Hong Kong International Dragon Boat Festival, organised by the Hong Kong Tourism Board — adding refreshment to one of the city’s most iconic traditions.
From a giant Coca‑Cola® bottle installation at the Avenue of Stars, to festive combo sets with exclusive gifts 🎁, hydration stations for thousands of paddlers 💧, and recycling points ♻️ with V Cycle, we’re bringing both energy and sustainability to the celebration.
And beyond the festival itself, our “Driven‑to‑Win” Dragon Boat Youth Club gave HKDSE students awaiting their results a chance to train alongside our corporate volunteers. Together, they built resilience, teamwork, and confidence — and carried that spirit into the races.
With over 60 years deeply rooted in Hong Kong, we’re proud to keep supporting the moments that bring the city together. From mega events to festive occasions, we’re excited to see Hong Kong shine — with cheering crowds, shared laughter, and the rhythm of the races lighting up the harbourfront.
Here’s to another season of connection, celebration, and refreshment. 🥤🌱
